Three ways your website will save you time in your business
Today we’re talking about ways you can use your website to its full potential, allowing you to streamline your workflows within your business. Not only will this save you time but it will really impress your customers and clients, enhancing their experience when working with you, which will encourage them to recommend you to everyone they know!
Watch the video or continue reading below!
Having a website should be a helpful tool in your business and work for you in as many ways as it can. These tips are just scratching the surface and will hopefully make you think about ways you can utilise your website to its fullest potential.
Create a frequently asked questions page
You mind find that you spend a lot of time responding to potential customers and clients through email, DMs, Facebook messages, etc., asking the same questions over and over again. Of course, it’s crucial to be accessible and as helpful as possible to your customers, but it can become time-consuming to respond to everyone, particularly when the questions are coming in from different channels.
A great way to use your website to solve this is to collate all your the most common questions you receive into one document and add it to a FAQ page on your website. This way when you receive questions from a customer you can simply send them a link to your FAQ page. This works great in a few ways. Not only are you answering them quickly, as you won’t have to find the time to write out a long reply to them, but it also means they are now on your website, where they can explore and learn more about you and your business.
Of course, there will be times you still need to send customised answers but this method should help to streamline this process.
Add a contact form
Create one page that allows people to make that initial contact with you to either place an order, book a consultation, or whatever the step is that applies to your service. This avoids the problem of having communication coming in from a variety of places, with the danger that things will get missed, and funnels it all through the contact form and into your inbox.
Way back in the day when I ran a home baking business, I would have orders and enquiries coming in for cakes on Facebook, through text message (do people actually text anymore?) and email. I’d often end up in a series of back and forth messages about flavours, decoration, dates and delivery options. This made things really difficult when I was trying to keep track of when orders were placed and to collate all the information I needed to complete their order.
Eventually, I decided to create an order form on my website that would capture all of the essential information I needed to move forward with a customer. Often people think of a contact form as just a simple page that asks for your name, email address and message but in fact, it can be much more powerful than that. Check out my website enquiry form below, here I can learn everything I need to know before making contact with a customer and have a much more informed discussion with them right from the get-go.
So have a think about what you need to know from potential customers and clients, and pop it all in your contact form. Then, whenever or wherever you get an enquiry you can send a link to that page and your done!
Create a resource page for clients and customers
This can take the form of a hidden or password-protected page on your website, that includes information that would be helpful to your customers and clients, offering them additional value that complements the service you have delivered. It’s a way to up-level the experience of existing clients by giving them some bonus, helpful content from you after you’ve worked together.
For example, I have a resources page (see above!) which I share with my clients which includes:
SEO Guide, which will help them maintain their SEO when they make any updates to their website, write a new blog or add new images
Tutorial videos explaining some basic features of Squarespace (they have already received personalised videos specific to their website, so these are bonus videos that go a bit deeper and that can apply to everyone).
Resources for stock photos and creating graphics
Links to Squarespace help pages and useful articles
A link to contact me for any future work they need
Not only is this really helpful and useful for your clients, but it also means that you will remain top of mind for them, should they need your services in the future or when recommending someone for your service.
I’d love to hear the ways you are maximising the usefulness of your website at the moment. If you have been inspired by these ideas and would like to implement them on your own website, get in touch below and I can help you out!
